In addition, we detail how we automatically deliver Animated WebP files only on supported browsers with graceful degradation to Animated GIFs otherwise. In this blog post we show how you can use Cloudinary’s cloud-based media management service to convert animated GIFs on-the-fly to a WebP Animation. For a single photo frame, JPEG is a much better format both in quality and file size, but JPEG does not support animation.Ī strong contender to replace the animated GIF is Google’s WebP format – with its new WebP animation support. It uses only 256 colors (with no semi-transparent alpha channel) and is better suited for drawings rather than photos or video frames. The GIF format was not meant to be used for full color video. Pages on photo sharing sites, blogs, or even news sites, can become very slow when the page includes even a few animated GIFs that often weigh more than all the images in the page combined. Playing them uses a lot of memory and CPU resources. While it’s a simple image format supported by all web browsers and smartphones, converting videos to animated GIFs creates very large files. The GIF format is far from optimal for this purpose. You now see short videos shared and played as animated GIFs in reputed sites such as Gawker and TechCrunch. Animated GIFs are everywhere, and not only on strange, cheesy web sites – they’ve become mainstream. But where animated GIFs are involved, it seems like the 90s are here again. Fashion isn’t something you’d expect to repeat itself in the technology world – technology advances quickly and hardly ever circles back.
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